General Mills sponsors The Biggest Loser

General Mills has signed on as a show sponsor for season seven as well as a sponsor of the Pound for Pound Challenge. The Pound for Pound seal will be on specially-marked General Mills products.  For each seal mailed in from the products (Cheerios, Green Giant & Yoplait Light are amoung them) the company will donate 10 cents to the Feeding America network.

General Mills is also now developing a line specifically for the show to include protein shakes, scales, juicers, and grills.

Head over to Reality TV Magazine for more details on the General Mills sponsorship.


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